![]() ![]() Most Mavericks are selling in the mid- to high-$20,000 range, Mr. “But it’s appropriate under the circumstances to avoid customer disappointment.” Shutting off customer orders is unusual, said Chris Lemley, president of Sentry Auto Group, a Boston-area Ford-Lincoln-Mazda dealership. Ford dealers say the Mavericks that arrive on their lots already are earmarked for customers who preordered them. Now, with thin dealer inventory from a nagging computer-chip shortage creating a seller’s market, shoppers are struggling more than ever to afford new wheels, data show.ĭealers have had trouble keeping vehicles of any type in stock because of the chip shortage, which has crimped production for the past year. Last year, the average price consumers paid for a new vehicle jumped 13%, to a record $40,457, according to research firm J.D. ![]() ![]() New-car prices had been outpacing inflation for several years even before pandemic-related supply-chain disruptions sent prices sharply higher. I can unsubscribe at any time.I agree to the Privacy Policy and Cookie Notice. The news of the week in context.I would also like to receive updates and special offers from Dow Jones and affiliates. The strong reception for the Maverick-which starts at about $20,000-comes as car prices soar and automakers offer fewer entry-level choices, dealers and analysts said. “We’re getting customers who would have perhaps bought a used car and are now buying the Maverick because it is so affordable,” he said. “We didn’t want to take more orders than we could build,” said Dean Stoneley, general manager of Ford trucks, in an interview. The company will resume taking orders for the 2023 Maverick in the summer, it said in a memo to dealers, reviewed by The Wall Street Journal. NEW YORK CITY, NY | WSJ.- The move is a sign that American shoppers are hungry for more-affordable options as prices for new cars and trucks hit new records and availability remains constrained on dealership lots.įord told dealers Monday that it is suspending customer orders for the Maverick pickup truck because it is already straining to fill a backlog. is taking the unusual step of cutting off customer orders for the Maverick, a more-affordable pickup that it rolled out last fall, saying it has maxed out on what it can build. ![]()
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